You asked a question. You got four different answers and two companies that never replied.

That’s not an accident. Video production pricing is genuinely complex, and no single number fits every project. But there are a few core principles - once you understand them, you’ll know exactly what you’re ordering and why it costs what it does.

The Most Important Variable: How Many Shoot Days?

A shoot day is the basic unit of video production. Every person on set costs money - the DP, the colorist, the assistant, the stylist, the grip. Every additional day multiplies the cost.

Short brand film (60 seconds):

  • One shoot day: 20,000-35,000 ILS (including post)
  • Two shoot days: 40,000-65,000 ILS
  • Three or more shoot days: 70,000+ ILS

What determines the number of days? Number of locations, number of talent, production complexity (special lighting, additional equipment, scripts with many scene changes).

What’s Usually Included in the Price

Pre-production (script writing, casting, location scouting, coordination), the shoot day itself (crew, equipment, location), and editing and post-production (edit, color grade, sound mix, basic graphics).

What’s Usually Not Included

  • Professional talent with high fees (actors, on-camera hosts, presenters)
  • Commercial music with licensing rights
  • Complex animation or special VFX
  • Revision rounds beyond standard (typically 2 rounds)
  • Multiple format conversions for social media

When you receive a quote, ask exactly what’s included in each line item.

Three Budget Categories

Entry Budget (20,000-40,000 ILS)

Right for: a simple brand film, one shoot day, an existing location (the client’s office or home), minimal crew. What you get: a clean, professional video that works. Not surprising, not viral - but it does the job.

Mid-Range Budget (40,000-80,000 ILS)

Right for: two locations, a few talent, one to two shoot days, a complete creative concept. What you get: a video with personality that you can put in a campaign and be proud of.

High Budget (80,000 ILS and above)

Right for: a full commercial, multiple shoot days, recognizable talent, VFX, multiple deliverables for different platforms. What you get: what you see on television.

The Most Common Mistake

Choosing the cheapest option.

Not because cheap is simply bad. But the cheapest quote usually means someone on the crew was cut, that a specific post step was shortened, or that the DP is on their third job that day and isn’t fully present on your set.

When a price looks too good, ask: who exactly is the DP on this project? How many editing days are included? What happens if you need a third round of revisions?

How to Get a Quote That Reflects Reality

Three questions to ask every vendor:

  1. How many shoot days does this include?
  2. What is the crew structure on shoot day?
  3. How many revision rounds are included?

If they can’t answer all three, the quote isn’t backed by a real work plan.

Have a project in mind and want to know where it lands? Send us a brief and we’ll tell you straight.